With so many great online tools, applications, software and social media, online marketing is more relevant than ever for pool contractors. But, no matter what you are selling, you often need to engage directly with your customers with some field marketing practices. This is particularly important in a field like pool maintenance. This article shows how you can incorporate field marketing techniques to get the most out of your social media presence.
Don't Rely Solely on Online Marketing
It can be tricky to get a grasp on your ROI when it comes to social media. Whether you are paying a separate marketing firm, have in-house marketing within your company, or if you are just doing it all yourself; ROI measurements, particularly when it comes to social media can be elusive. You might have 2 million followers, but sales are still weak. Another pool company might have 1000 followers, but sales are through the roof. There are so many factors and considerations that it can be hard to determine whether or not all the time and money you're spending on social media is worth it.
Field Marketing in the Pool Industry
There are a plethora of industry events that are worth attending. Pool conventions allow for great business-to-business and business-to-consumer interactions. But localized promotions that you set up at local pool dealerships are a great avenue. Smart businesses will also use this opportunity to gauge their social media efforts and see exactly where they need to make improvements.
Just sitting down and talking to customers can provide you with some valuable information when it comes to your social media. Try to find out if they are following you on Instagram or Facebook, or if they are receiving emails. Usually, just making face-to-face contact with the customers will turn them into more loyal social media followers.
The ultimate trick is to then reach out to the customers that you made contact with during your field marketing events. Whether this is via Instagram or a direct email, you have a chance to build a special relationship with these customers and to draw some vital feedback. For instance, you could ask them to fill out a survey about the event or product you are selling. But offering small rewards for social media participation, you can create a more interactive, two-way communication with your customers. Offer a discount or special deal if a customer posts a photo of a pool build that your company handled. These are just some of the great ways that you can grow your pool contracting business with social media and direct marketing.
To learn more, get in touch with a business like Pettis Pools & Patio.Share
29 May 2017
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